Module 1. Personal Branding and Marketing

The purpose of the Personal branding and marketing

The purpose of this module is to provide a basic understanding of social media skills in terms of own professional development. At the same time, the student creates a professional portfolio. A portfolio illustrates goals and development of students.

Part 1: Learning outcomes (EQF Level 4)

On successful completion of this part 1 student is able to:

• create a professional blog or design and create advanced websites as a portfolio (Competition event)
• create a video resume
• create a social media account, for example, Instagram
• using social media as a tool in a professional context, for example, Facebook
• take part in one professional competition event
• demonstrate international competences (flexibility, adaptability, languages, teamwork, intercultural communications)

Part 2: Learning outcomes (EQF Level 4)

On successful completion of this part 1 student is able to:

• create a traditional CV (LinkedIn/ Europass)
• food styling and photography
• create a social media account, for your event e.g. Instagram, Facebook
• take part in the pop-up event
• demonstrate international competences (flexibility, adaptability, languages, teamwork, intercultural communications)
• live stream, for example, in Youtube

Teaching and learning strategy

Students produce and share digital material using a creative commons (CC) license in different networks and social media platforms.

Teaching and learning strategy combines pedagogical models that simulate working life and encourage students’ team spirit, motivation and activity.