The purpose of the Personal branding and marketing
The purpose of this module is to provide a basic understanding of social media skills in terms of own professional development. At the same time, the student creates a professional portfolio. A portfolio illustrates goals and development of students.
Part 1: Taste of future cooking, Cooking competition event
Part 1: Learning outcomes (EQF Level 4)
On successful completion of this part 1 student is able to:
- create a professional blog or design and create advanced websites as a portfolio (Competition event)
- create a video resume
- create a social media account, for example, Instagram
- using social media as a tool in a professional context, for example, Facebook
- take part in one professional competition event
- demonstrate international competences (flexibility, adaptability, languages, teamwork, intercultural communications)
Part 2: Pop-Up event
Part 2: Learning outcomes (EQF Level 4)
On successful completion of this part 1 student is able to:
- create a traditional CV (LinkedIn/ Europass)
- food styling and photography
- create a social media account, for your event e.g. Instagram, Facebook
- take part in the pop-up event
- demonstrate international competences (flexibility, adaptability, languages, teamwork, intercultural communications)
- live stream, for example, in Youtube
Teaching and learning strategy
Students produce and share digital material using a creative commons (CC) license in different networks and social media platforms.
Teaching and learning strategy combines pedagogical models that simulate working life and encourage students’ team spirit, motivation and activity.