12/12/2019

Module 1. Personal Branding and Marketing

The purpose of the Personal branding and marketing

The purpose of this module is to provide a basic understanding of social media skills in terms of own professional development. At the same time, the student creates a professional portfolio. A portfolio illustrates goals and development of students.

Part 1: Taste of future cooking, Cooking competition event

Part 1: Learning outcomes (EQF Level 4)

On successful completion of this part 1 student is able to:

  • create a professional blog or design and create advanced websites as a portfolio (Competition event)
  • create a video resume
  • create a social media account, for example, Instagram
  • using social media as a tool in a professional context, for example, Facebook
  • take part in one professional competition event
  • demonstrate international competences (flexibility, adaptability, languages, teamwork, intercultural communications)

Part 2: Pop-Up event

Part 2: Learning outcomes (EQF Level 4)

On successful completion of this part 1 student is able to:

  • create a traditional CV (LinkedIn/ Europass)
  • food styling and photography
  • create a social media account, for your event e.g. Instagram, Facebook
  • take part in the pop-up event
  • demonstrate international competences (flexibility, adaptability, languages, teamwork, intercultural communications)
  • live stream, for example, in Youtube

Teaching and learning strategy

Students produce and share digital material using a creative commons (CC) license in different networks and social media platforms.

Teaching and learning strategy combines pedagogical models that simulate working life and encourage students’ team spirit, motivation and activity.

MODULE 1: INTRODUCTION (PART'S 1&2)
ECVET (EQF Level 4)
RELATION TO OTHER MODULES