Module 1. Personal Branding and Marketing

Purpose

The purpose of this module is to provide a basic understanding of social media skills in terms of own professional development. At the same time, the student creates a professional portfolio. A portfolio illustrates goals and development of students.

Learning outcomes

On successful completion of this part 1 student is able to: 

• create a professional blog or design and create advanced websites as a portfolio
• create a video resume
• create a social media account, for example, Instagram
• take part in one professional competition
• demonstrate international competences (flexibility, adaptability, languages, teamwork, intercultural communications)
• using social media as a tool in a professional context, for example, Facebook

Teaching and learning strategy

Students produce and share digital material using a creative commons (CC) license in different networks and social media platforms.

Teaching and learning strategy combines pedagogical models that simulate working life and encourage students’ team spirit, motivation and activity.